TechXtend's History


Beginnings: A reseller of educational software — a Division of Voyager Software Corporation.

Programmer's Paradise is incorporated in 1982 as Voyager Software Corporation and starts out as a distributor and reseller of educational software. In 1988, a new president and chief executive officer, Roger Paradis takes over the company and begins a strategy of growth.

Programmer's Paradise (as Voyager Software) acquires Corsoft, a value-added software reseller that boasts major customers such as AT&T and Bell Labs.

The Programmer's Paradise reseller business grows steadily in the early 1990s — dedicated to the software needs of corporate technology professionals. From 1992 to 1994, what is soon to become Programmer's Paradise, expands into Europe through acquisitions in Italy, Germany, Austria and the United Kingdom.


We become Programmer's Paradise and make an IPO. Launch of

Programmer's ParadiseIn May 1995, Voyager changes its name to Programmer's Paradise Inc. and in July 1995, makes an initial public offering (IPO), listing on NASDAQ.

The newly named Programmer's Paradise launches its first web site. Although the general public had not yet embraced the Internet in mass numbers, the target market for Programmer's Paradise is early adopters of new technology, so an Internet presence is important to the company's growth strategy.

Initially, is simply an online catalog of software developer and productivity tools. This is supplemented in May 1996 with an e-commerce capability, so customers can actually purchase products on line. Later in the summer of that year, a software-downloading option is added, so customers can purchase their products and have them delivered directly and electronically.

A second site, Programmer's SuperShop, is added in July 1996 after Programmer's Paradise acquires its chief U.S. catalog competitor, The Software Developer's Company, Inc., known for its catalog The Programmer's Supershop. Programmer's Paradise also launches the Internet Paradise print catalog, geared toward Internet developers.

Riding The CrestThe company introduces the "Riding the Crest®" awards to recognize the products that our customers select most often.

Internationally Programmer's Paradise continues to expand — in 1995 in the U.K. and France, and in 1997 by acquisitions in Belgium, The Netherlands, Luxembourg and Canada.


A New CEO expands Programmer's Paradise Internet business

In July 1998, after ten years at the helm, Roger Paradis resigns from the Programmer's Paradise Inc. parent company and is replaced as CEO & Chairman, by William H. Willett.

New CEO Willett's strategy focuses on building the Programmer's Paradise Internet business in the United States and Canada. While the Programmer's Paradise print catalog remains a primary driver of traffic to the company's call center, it now becomes an important means of promoting the Programmer's Paradise web presence.


The New Millennium: Virtualization Changes the World of IT

In 2000, Programmer's Paradise exits the European market.

In the early 2000s, a new software vendor, VMware, begins to make waves with their virtualization technology. Programmer's Paradise is one of the early reseller champions of VMware. In 2002, VMware's VMware Workstation product wins the Programmer's Paradise Riding the Crest Award as best-selling product for 2001. This proves to be the first of many such awards for soon-to-be industry giant VMware.


A new CEO. Programmer's Paradise, Inc. Changes Name to Facilitate Expansion into New Markets. Programmer's Paradise Rated #1 Reseller by Software Developers

Evans Data CorporationProgrammer's Paradise is rated #1 reseller by software developers; awarded the "Developers' Choice Award" by Evans Data Corporation as the best overall reseller in its 2006 Annual Developer Marketing Patterns Report.

In 2006, Simon F. Nynens succeeds Willet as CEO of the Programmer's Paradise Inc. parent company. Nynens started at Programmer's Paradise in Europe, becoming CFO in 2002.

Wayside Technology GroupIn order to facilitate expansion into new markets, the Programmer's Paradise parent company is renamed Wayside Technology Group with a new NASDAQ ticker symbol, WSTG. Wayside comprises three divisions: software distributor Lifeboat Distribution, software reseller Programmer's Paradise, and TechXtend — a new value added reseller (VAR) division specifically devoted to providing solutions and services to IT organizations. The launch of TechXtend serves customers' demand for total technology solutions: the software, the hardware and the services to implement them.

TechXtend | Programmer's ParadiseOperating as the services arm of Programmer's Paradise, TechXtend is strongly committed to virtualization services and software to help customers combat the escalating costs and demands of their IT infrastructure. TechXtend's virtualization services engagements help customers design, implement and optimize virtualization solutions from desktop, to servers, storage and applications. Over time, Programmer's Paradise and TechXtend virtualization consultants work with over 900 VMware platform customers. Programmer's Paradise becomes a VMware Authorized Consultant (VAC) — one of VMware's first five Enterprise Premier Partners.

Fortune Small Business | Business WeekIn June 2006, Programmer's Paradise is recognized by both Forbes and Business Week, placing #7 on the Fortune Small Business' 100 Fastest-Growing Companies List, and #8 on BusinessWeek's Hot Growth 100 List.


Programmer's Paradise World Views: Best of Breed Software Ecosystems; Programmer's Paradise
"Riding the Crest"

In 2007, Programmer's Paradise introduces "World Views" — best-of-breed software ecosystems. These World Views — for virtualization, application and network infrastructure, application lifecycle management, database management, and security — represent complete offerings to meet customer end-to-end needs. The World Views organize different products from many companies into a cohesive presentation of preeminent software solutions to meet their requirements.

Programmer's Paradise "Riding the Crest" awards for 2006 include VMware Virtual Infrastructure Enterprise, VMware Workstation, Microsoft Visual Studio, Microsoft Project, Microsoft SQL Server, CA ERwin Data Modeler, CodeGear JBuilder and Infragistics NetAdvantage Suite.

In November 2007, Programmer's Paradise Canada wins the Reseller of the Year Award for Open License Sales at the Microsoft Partner Program IMPACT Awards.


Programmer's Paradise "Riding the Crest" Awards and VAR 500 Recognition
for Wayside Technology Group

Riding the CrestIn April 2008, Programmer's Paradise "Riding the Crest" and Partner of the Year award winners for 2007 include VMware, Quest Software, CA, Intel, CodeGear, Software FX, and Altova.

VARBusiness 500June 2008: Wayside Technology Group is recognized as a leading North American technology solution provider, placing #188 in the VARBusiness 500 list. Listing combines Wayside's reseller and software distribution businesses.


Programmer's Paradise Goes Green with Virtual Catalog. "Riding the Crest" Awards and VAR 500 Recognition for Programmer's Paradise

In January 2009, Programmer's Paradise introduces a brand new web version of our classic Programmer's Paradise print catalog. Versions for both the US and Canadian issues.

Programmer's Paradise 2008 "Riding the Crest" and Partner of the Year award winners include CA, SolarWinds, Quest Software, SAP BusinessObjects, Embarcadero Technologies, Intel, VMware, and StorageCraft.

In July, 2009, Programmer's Paradise wins recognition as leading North American technology solution provider ranking #385 in 2009 VAR500 list.

Programmer's Paradise 2009 "Riding the Crest" and Partner of the Year award winners include CA, VMware, Sybase, Intel, StorageCraft, SolarWinds, Quest Software, Embarcadero Technologies, and SAP BusinessObjects.


VARBusiness 500June 2010: Programmer's Paradise repeats recognition as a leading North American technology, ranking #367 in the 2010 VAR500 list.


A new focus — Programmer's Paradise merges into TechXtend

TechXtendIn March 2011, Programmer's Paradise recognizes CA Technologies, HP, and VMware with Partner of the Year Awards for 2010. Programmer's Paradise "Riding the Crest" award winners for 2010 include CA ERwin Data Modeling Suite, Intel Visual Fortran Composer XE, Microsoft Visual Studio, VMware vSphere, Infragistics NetAdvantage, Sparx Systems Enterprise Architect, and Flexera Software AdminStudio.

Programmer's Paradise/TechXtend again named to Everything Channel's VAR500 List, ranking #267 in 2011 VAR500 list of top North American technology solution providers.

In July 2011, Programmer's Paradise is merged into TechXtend as a single business unit. The Programmer's Paradise site is renamed as The Canadian Programmer's Paradise site ( is renamed

Much has changed in the nearly 30-year history of Programmer's Paradise. From our early emphasis on developer and database tools, our customers — and the evolution of technology itself — led us to extend our solutions into infrastructure tools for virtualization/cloud computing, dynamic IT, business continuity, networking and security.


TechXtend Named to SP 500 List; Achieves Lenovo WSCA and Microsoft Gold Volume Licensing Authorizations

TechXtend ranked #262 in CRN's 2012 Solution Provider 500 list, which ranks the top technology integrators in North America. Formerly known as the "VAR 500", the Solution Provider 500 ranks the highest producing solution provider organizations in the IT channel from hardware sales, software sales, and managed IT services.

Microsoft's Partner Gold Volume LicensingIn June 2012, TechXtend's offices in the United States and Canada attained Microsoft's Gold Volume Licensing competency, distinguishing itself within the top 1 percent of Microsoft's partners.

TechXtend was also authorized to sell Lenovo products to New Jersey public sector institutions under the terms of the Lenovo WSCA/NASPO Contract for New Jersey.


Solution Provider 500TechXtend Ranks #220 in SP 500 List

TechXtend ranked #220 in CRN's 2013 Solution Provider 500 list, of the top technology integrators in North America.

TechXtend News, Offers & Events

Visit our Press page to keep abreast of what's happening with TechXtend and our solutions.

Subscribe to our emails and social media channels and be notified of webinars, special events, technology news of special interest and great promotional offers.